We use artificial intelligence, just not for everything. It’s one more tool in our studio, like Visual Studio Code, Adobe Photoshop, Premier, InDesign or GitHub. It never gets the final say. We still rely on knowledge, experience and a human eye.
AI MANIFESTO · HUMAN FIRST
People first
Technology helps.
People decide.
Why we wrote this
AI is here to stay, and we want to be upfront about the role it plays at com-à-porter. Being open and close to our clients is at the heart of how we work, and that applies here too.
This manifesto is our promise: AI helps us work better, but every idea, every line of copy and every design we hand over has passed through our team’s hands and judgement.
Who does what
AI helps us
Research and dig deeper. Organise ideas and references. Get through repetitive tasks faster.
We
Listen and get to know you. Come up with the ideas, write the copy and create the designs. Decide what gets done and how. Read, review and sign off on everything.
How we work with you
One project, start to finish. AI only steps in where it adds value.
01
WE LISTEN
Who you are, what you want to say, who to and why.
Human
02
WE RESEARCH
We gather context and references, and put everything in order.
Human + AI
03
WE CREATE
Ideas, copy and designs come from our team’s judgement.
Human
04
WE REVIEW AND SIGN OFF
A person reads it, checks it and gives it the green light before it reaches you.
Human
Our promise
Transparency
Curious how we used AI on your project? Just ask. You’ll get a straight answer.
Accountability
If it has our name on it, it’s ours. The final say, and the responsability for every project we deliver, always rests with someone on our team.
Personal touch
No tool can replace a real conversation. We’ll keep working with you, one to one.